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An on/off air idenity, which required a series of animated idents for an 'on the road' Extreme Sports tour. The Identity became an illustrated version of the tour bus used in the show. The real bus was later coloured and vinyl wrapped, to look like the logo version.
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New, undiscovered voices in contemporary art. East Street Arts resident artists Kelly Cumberland, Nichola Pemberton and Rebecca Catterall became the focus on this paper promotion for the Imagine range, a premium uncoated stock which retains printed colour. Relevant links: Robert Horne Thompson Design
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"The Olympics is the wedding of sport and art" The original vision for the Olympics gave an unusual spin to this culture document, allowing for more creative and artistic methods of interpreting the bids cultural proposals. The book was french folded with an 8 page cover, and carrying the majority of photography on the inside cover.
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The brief was to design and produce a lab-proof information booklet
for the micro electronics industry. The guide consists of seven sections
split with tabbed dividers, these are matt laminated and wire bound
to a heavy duty 3000mic grey board, then slipped into an anti-static
rubber cover.
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Brand identity and promotional materials propelling new talent in film & television. Propeller is the first digital satellite television channel in Europe to screen 100% new and original programming. The identity remained clean and bold, using a vast contrasting colour palette which could change to suit any content mood.
Relevant links:
Propeller
Thompson Design
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Robert Horne required a designer facing visual language, which could demonstrate paper use and production possibilities. Elaborately folded sheets of contrasting materials were lit and captured on film, to demonstrate surface differences and inspire designers. Material by Robert Horne.
The Fat White Book was an early concept for the Robert Horne swatch, binding every range of material together, an exciting paper swatch with purity, which would allow the materials to breathe and be discovered. Unfortunately this swatch was never put into production.
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A simple identity and printed advertising materials for a band desperately seeking a record deal. An instantly recognisable symbol, which could be used on t-shirts and flyers. The symbol was also to be used as a prop, which could travel with the band on stage.
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As a co-founder of Re-Studio, I was involved in the development of the Re-Studio identity and promotional materials. A credentials book was created with only six months of client work, making the execution and production critical. The final piece was printed six colours onto a B1 sheet, concertina folded and trimmed to DL size, with each end glued to 10mm black thick varnished polypro board. Later, the Re-logotype was crafted from wood and carefully positioned in various contrasting situations.
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Originally developed as an illustration to help demonstrate
the intricate nature of business management, the combing lines
later became an integral part of the Journey Management identity.
Using a two colour palette and self coloured stock, the
established backgrounds and experience of the two company
founders is retained, whilst the companies personable positioning
is reflected through the subtle use of a slightly rounded
sans serif font.
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Nickelodeon GameFarm - a live on air game playing experience
aimed at 8 - 12yrs. Viewers can log-on to the show via the internet and play in realtime with other viewers or screen contestants. Based around a farm, the identity became an animated intro sequence and advert bumpers.
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The following illustrative studies were produced as part of an on going creative imaging process in 2003. They later became a collection of limited edition prints which were distributed online.
